Business Growth: Tackling the Scale-up Challenge

Academy
Futurelearn
Kurzbeschreibung
Discover a systematic new approach to tackling the scale-up challenge using the new data-driven Triple Chasm Model (TCM).
Kursarten
E-Learning

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Kursinhalt

Understand the need, concepts and application of this new approach to scale-up

There are many approaches addressing early-stage entrepreneurship and the challenges facing mature corporations, but a big gap when it comes to understanding the key drivers for growth and how to address them.

This course introduces the Triple Chasm Model, a unique new approach to managing the growth challenge based on research which resulted in two new books: Camels, Tigers & Unicorns and The Scale-up Manual.

Supported by lead author, Uday Phadke, you’ll discover why there’s a need for a new approach, the concepts behind the Triple Chasm Model and how to apply them to your venture.

This course is designed for members of leadership teams in innovative high-growth SMEs.

It is targeted in particular at CXO level executives including CEOs, commercial directors, technical directors, finance directors, marketing directors, heads of product management, and heads of sales.

Kursziele
Summarise classic approaches to scaling along with their limitations,Summarise the logic behind the new systematic integrated Triple Chasm Model,Reflect on how to use the Triple Chasm Model's Tools,Reflect on how to apply the meso-economic vectors to define your commercial strategy,Explore the Triple Chasm Model,Apply the modified Technology Readiness and Commercialisation Readiness levels,Reflect on how to assess the maturity of your proposition,Explore the external meso-economic vectors including market space, positioning, customer focus and go-to-market variables ,Apply the external meso-economic vectors to your proposition,Reflect on the experience of applying the external meso-economic vectors to your proposition with other learners and the Educators,Explore the internal meso-economic vectors including Contingent Technology Deployment, IP Management, Product Definition & Synthesis, Manufacturing & Deployment, Talent, Leadership & Culture and Funding & Investment ,Apply the internal meso-economic vectors to your proposition,Reflect on the experience of applying the internal meso-economic vectors to your proposition with other learners and the Educators,Explore commercialisation strategy and business model development,Apply the diagnostic, strategic target and gap analysis tools to your proposition,Reflect on what you’ve learn in this programme, the experience of applying the Triple Chasm Model to your proposition and your next steps
Anforderungen
This course is designed for members of leadership teams in innovative high-growth SMEs. It is targeted in particular at CXO level executives including CEOs, commercial directors, technical directors, finance directors, marketing directors, heads of product management, and heads of sales.
Kurssprache
Englisch
Nächste Durchführungsdaten
  • 2. November 2020-7. Dezember 2020