Data, CRM and Customer-Centricity Course
- Growth Academy
- Look into how B2C and B2B companies use data. Discover various methods of data handling without earning a degree in statistics. Data colle... mehr...Look into how B2C and B2B companies use data. Discover various methods of data handling without earning a degree in statistics. Data collection, mapping, segmentation, scoring, synthesis, correlation and much more. Benefit from exclusive 30 minutes of 1:1 coaching session with the trainer. Practice, practice and practice… weniger
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The course takes 4 weeks. One evening per week from 17:00-19:00.
- Introduction to Customer-Centricity:
- Data + Technology + Communication
- B2C landscape:
- Data analysis + synthesis + real campaigns
- B2B landscape:
- Sales funnel + leads scoring + real campaigns
- Data Trends 2021:
- Data ethics + software trends + predictive buzz
This practical hands-on course in Data Analytics has been specifically designed to give you a strong foundation in becoming a data-driven professional.
- How you can use technology to collect data, automate your marketing and personalize your communication.
- Basics of Data and CRM
- B2C and B2B examples
- How to work with Funnels, Segmentation, Insights, Personas and other Framworks
- Understanding of data trends, compliance and ethics
- CHF 699