Data, CRM and Customer-Centricity Course

Academy
Growth Academy
Kurzbeschreibung
Look into how B2C and B2B companies use data. Discover various methods of data handling without earning a degree in statistics. Data colle... mehr...
Look into how B2C and B2B companies use data. Discover various methods of data handling without earning a degree in statistics. Data collection, mapping, segmentation, scoring, synthesis, correlation and much more. Benefit from exclusive 30 minutes of 1:1 coaching session with the trainer. Practice, practice and practice… weniger
Kursort
Online
Kursart
Kurs/Seminar
Fachbereiche

Digital Marketing, Marketing, Marketing Analytics, Marketing Automation

Kurslevel
Einsteiger

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Kursinhalt

The course takes 4 weeks. One evening per week from 17:00-19:00.

Week 1

  • Introduction to Customer-Centricity:
  • Data + Technology + Communication

Week 2

  • B2C landscape:
  • Data analysis + synthesis + real campaigns

Week 3

  • B2B landscape:
  • Sales funnel + leads scoring + real campaigns

Week 4

  • Data Trends 2021:
  • Data ethics + software trends + predictive buzz
Kursziele

This practical hands-on course in Data Analytics has been specifically designed to give you a strong foundation in becoming a data-driven professional. 

  • How you can use technology to collect data, automate your marketing and personalize your communication.
  • Basics of Data and CRM
  • B2C and B2B examples
  • How to work with Funnels, Segmentation, Insights, Personas and other Framworks
  • Understanding of data trends, compliance and ethics
Zielpublikum

Marketing professionals

Startup Founders

Data Analysts

C-Levels

Business Developers

Kursgebühr
CHF 699