Digital Media Analytics: Earned Media

Academy
Futurelearn
Kurzbeschreibung
Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence.
Kursarten
E-Learning

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Kursinhalt

Discover the importance of earned media

Earned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence.

On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data using two different methods on Google Spreadsheets.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; install or access TAGS; use a laptop or desktop computer, download the Twitter Archiver from the Google add-ons store. You will also need to know some technology.

Kursziele
Evaluate earned media produced by organisations,Improve your online presence by collecting and analysing earned media,Evaluate the benefits of social listening,Explore how brands use social listening to improve their message,Identify effective social media listening tools
Anforderungen
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Kurssprache
Englisch