Digital Media Analytics: Paid Media

Academy
Futurelearn
Kurzbeschreibung
Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.
Kursarten
E-Learning

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Kursinhalt

Ensure your social media campaigns are effective

On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have a Google account to make use of Google analytics. It is helpful if you have access to a business Facebook, Twitter, and Youtube account. You will also need to use a laptop or desktop computer. You will also need to know some technology.

Kursziele
Design and deploy a social media ad,Assess the effectiveness of a social media ad,Summarise how to strategically plan a social media advertising campaign
Anforderungen
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Kurssprache
Englisch