Digital Media Analytics: Social Media Research Plans

Academy
Futurelearn
Kurzbeschreibung
Get to grips with social media analytics and prepare to launch your own social media analytics project.
Kursarten
E-Learning
Fachbereiche

Digitale Kommunikation, Digital Marketing, Kommunikation, Marketing, Social Media

Dieser Kurs ist neu hier. 0 User folgen diesem Kurs und erhalten Bescheid, wenn es Neues gibt - Kurs jetzt folgen.

Du hast den Kurs besucht? Kurs jetzt bewerten.

Hier kannst du der Eggheads Community deine Fragen zu diesem Kurs stellen. Auch Kursleiter können mitdiskutieren.


Frage stellen

Du must angemeldet sein um zu antworten

Kursinhalt

Prepare to analyse social media

Analysing social media can be a complicated process. How do you plan your research? What methods can you use?

Get answers to these questions and more with this course. You will learn the basics of quantitive research to analyse social media. You will learn how to turn word-based questions into useful data. You will also explore how to turn hunches into testable propositions, concepts and variables.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have access to Excel and that you have a Twitter account; install or access TAGS- (https://tags.hawksey.info/get-tags/); use a laptop or desktop computer. You will also need to know some technology and statistics.

Kursziele
Produce a social media research plan,Identify methods for collecting and analysing Twitter data,Compare, contrast and relate variables to form predictive models,Apply the basic rules of social media analysis,Produce quantifiable data from social media
Anforderungen
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Kurssprache
Englisch