Digital Media Analytics: Using Data from Owned Media
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Learn how to evaluate your social media channels
In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.
You will learn about auditing your social media channels including Facebook, Twitter and Instagram - discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Everything you need to succeed in this course can be downloaded for free. There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology.
- Explore tools used for social auditing,Evaluate owned social media channels,Summarise how social media auditing can improve social media,Reflect on the value of earned, owned and paid media,Discuss the different categories of social media audits
- This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.