Environmental Scanning and Business Strategy: An Introduction
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Understand business strategy and environmental scanning and analysis
What is strategy? What’s the best way to analyse an industry? How can environmental scanning affect a business strategy?
Get answers to these questions and more with this course. You will have the opportunity to learn the fundamental aspects of business strategy and understand how an analysis of business and industry environment affects strategy formation.
This course is for professionals looking to develop their understanding of business strategy, globalisation and environmental scanning.
- Demonstrate a good understanding of the concept of strategy,Explain the concepts of macro and micro environment,Evaluate an industry using the five forces framework,Explore the industry competition level and profitability using industrial life cycle analysis,Identify the direct competitor of a firm using strategic group analysis
- This course is for professionals looking to develop their understanding of business strategy, globalisation and environmental scanning.