Environmental Scanning and Business Strategy: An Introduction

Academy
Futurelearn
Kurzbeschreibung
Learn what strategy is and understand how to perform an environmental analysis to inform a business strategy.
Kursarten
E-Learning

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Kursinhalt

Understand business strategy and environmental scanning and analysis

What is strategy? What’s the best way to analyse an industry? How can environmental scanning affect a business strategy?

Get answers to these questions and more with this course. You will have the opportunity to learn the fundamental aspects of business strategy and understand how an analysis of business and industry environment affects strategy formation.

This course is for professionals looking to develop their understanding of business strategy, globalisation and environmental scanning.

Kursziele
Demonstrate a good understanding of the concept of strategy,Explain the concepts of macro and micro environment,Evaluate an industry using the five forces framework,Explore the industry competition level and profitability using industrial life cycle analysis,Identify the direct competitor of a firm using strategic group analysis
Anforderungen
This course is for professionals looking to develop their understanding of business strategy, globalisation and environmental scanning.
Kurssprache
Englisch