Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

Academy
Futurelearn
Kurzbeschreibung
How does hotel room pricing affect hotel revenue management? Find out with this course from Glion Institue of Higher Education.
Kursarten
E-Learning
Fachbereich

Hotelmanagement

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Kursinhalt

Understand hotel room pricing and successful pricing strategies

Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.

You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.

This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.

Kursziele
Use price to manage supply and demand,Explain the different approaches that a hotel can use to price room inventory,Use rate fences in rooms inventory pricing,Analyze a hotel’s competitive position,Differentiate pricing strategy and tactical pricing
Anforderungen
This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.
Kurssprache
Englisch