Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts

Academy
Futurelearn
Kurzbeschreibung
Get started with data science by learning how to use Google Analytics to analyse user behaviour and website performance.
Kursarten
E-Learning
Fachbereiche

Google Analytics, Informatik, Mathematik, Statistik, Google, Data Science

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Kursinhalt

Get started with data science by learning to use Google Analytics

In a world where decisions are increasingly data-driven, an understanding of data science can take you a long way. On this course, you will learn how to be the bridge in your organisation between analytics experts and other functions.

You’ll be introduced to data science through Google Analytics, an industry standard. You’ll learn how to create and use tracking codes, and to view the types of data it produces. By the end of this data science course, you’ll have new practical skills you can use immediately and will be ready to take your next steps in data science.

This data science and Google analytics course is for anyone working in an organisation that does business online. It would also appeal to young people looking for their first job, as these in-demand data science skills will give you a strong head start.

Kursziele
Explain how data collected on website user characteristics and behaviours can be used by organisations to monitor the performance of the website and how it is achieving its goals,Apply Google Analytics to create tracking code and know how insert it into the HTML code of pages of a website,Identify the wide range of user statistics that can be produced by Google Analytics, and the way they can be displayed for use in reports,Engage in your organisation as a 'bridge person' between the business side and the technical side, explaining what data can be collected and what data is needed,Take your next steps in data science to advance your knowledge and improve your job and career prospects
Anforderungen
This data science and Google analytics course is for anyone working in an organisation that does business online. It would also appeal to young people looking for their first job, as these in-demand data science skills will give you a strong head start.
Kurssprache
Englisch