Managing Customer Relationships in the Digital Environment

Academy
edX
Kurzbeschreibung
Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty progra... mehr...

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.

weniger
Kursarten
E-Learning
Fachbereiche

Marketing, CRM

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Kursinhalt
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools. This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company. This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.
Kurssprache
Englisch
Kursgebühr
USD 499
Nächste Durchführungsdaten
  • 19. Juli 2021-31. Dezember 2021