Master Digital Marketing: Marketing Fundamentals

Academy
Futurelearn
Kurzbeschreibung
Learn how to optimise your customer’s journey as they move through the sales funnel with these effective marketing tactics.
Kursarten
E-Learning
Fachbereiche

Digital Marketing, Marketing

Dieser Kurs ist neu hier. 0 User folgen diesem Kurs und erhalten Bescheid, wenn es Neues gibt - Kurs jetzt folgen.

Du hast den Kurs besucht? Kurs jetzt bewerten.

Hier kannst du der Eggheads Community deine Fragen zu diesem Kurs stellen. Auch Kursleiter können mitdiskutieren.


Frage stellen

Du must angemeldet sein um zu antworten

Kursinhalt

Use the marketing mix to anticipate customer behavior

To create a successful marketing strategy, an organisation must consider their marketing mix – the set of actions used to promote a brand or product.

On this three-week course, you’ll explore case studies from top brands like Adidas to see the marketing mix in context and examine the use of its core elements.

You’ll also investigate the sales funnel to understand where to use different strategies through each part of the customer’s journey. With this knowledge, you’ll help optimise customer experience and sales, as well as minimising expenditure.

Refine your processes with marketing automation

You’ll look at the different ways you can generate interest in a brand or product such as the use of emails.

To help with this, you’ll explore tactics for building and managing email databases efficiently with automation.

Learn how to improve your customer journey

To improve your lead generation and conversion, you’ll gain an understanding of the whole customer journey to examine where you can improve.

Your customer is at the heart of everything you do, so getting their experience right can lead to increased sales and enhanced brand reputation.

By the end of this course, you’ll have mastered the fundamentals of the marketing mix and customer experience, giving you the skills to start implementing effective strategies right away.

This course is designed for anyone looking to move into marketing.

It may be particularly useful if you have your own business and you’re looking to boost sales through small and cost-effective strategies.

Kursziele
Understand the sales funnel and the role of marketing in sales conversion,Apply different strategic approaches based upon customer personas,Apply key tips for effective email marketing
Anforderungen
This course is designed for anyone looking to move into marketing. It may be particularly useful if you have your own business and you’re looking to boost sales through small and cost-effective strategies.
Kurssprache
Englisch