Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Academy
Futurelearn
Kurzbeschreibung
Discover how to effectively manage live social media campaigns, engage influencers, and get insights from social media analytics
Kursarten
E-Learning
Fachbereiche

Digitale Kommunikation, Digital Marketing, Kommunikation, Marketing, Social Media

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Kursinhalt

Discover effective social media campaign management

A social media strategy doesn’t end at the planning stage. Once a campaign is live, it will continue to require careful attention and management.

On this social media management course, you will learn how to interact with your audience, from engaging influencers to online reputation management during times of crisis.

You’ll also discover how to use social media marketing analytics to derive insights to better understand your audience and improve your social strategy.

Leverage social engagement as part of omnichannel marketing

The first week of this course considers the two-way nature of social engagement. A central element of social media campaign management is, therefore, interacting with customers.

Of course, things don’t always go to plan and brands sometimes need to engage in online reputation management. You’ll learn how to deal with PR disasters on social media, how to recover, and how to make contingency plans.

Learn how to find social media influencers to boost your visibility

High-profile influencers can significantly increase brand visibility on social media.

The second week of this course explores how to use influencer marketing as part of social media campaigns. You’ll learn how to find social media influencers that align with your audience, how to engage them with your campaign, and how to measure the effectiveness of that marketing activity.

Understand your audience with social marketing metrics

Understanding social marketing metrics can be the key to campaign management, as well as determining your future social media strategy.

You’ll learn how to use social media marketing metrics to gain valuable insights about your audience, including which parts of your social media strategy are driving conversions.

This digital marketing course is aimed at current or aspiring social media managers.

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

Kursziele
Create your own internal brief on handling negative comments,Assess when and how to escalate more serious complaints,Reduce the risk of a PR disaster on social media,Describe benefits you can expect to see from influencer marketing,Identify the right influencers for your organisation,Explain the importance of turning data into insights, and those insights into marketing decisions,Use follower and engagement trends to monitor social media performance,Identify, and react to, issues that might be dragging performance down
Anforderungen
This digital marketing course is aimed at current or aspiring social media managers. It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.
Kurssprache
Englisch