Strategic Marketing: Marketing Orientation and the Marketing Planning Process

Academy
Futurelearn
Kurzbeschreibung
Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks.
Kursarten
E-Learning
Fachbereich

Marketing

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Kursinhalt

Explore how to develop marketing goals and tactical marketing objectives

On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, planning, and tactics.

Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.

You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.

This course is designed for anyone interested in learning more about marketing strategy.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Kursziele
Develop strategic goals and tactical objectives for a given organisation,Critically apply STP and strategic frameworks such as Ansoff’s matrix and other marketing frameworks
Anforderungen
This course is designed for anyone interested in learning more about marketing strategy. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Kurssprache
Englisch
Nächste Durchführungsdaten
  • 17. Mai 2021-31. Mai 2021