The Business of Film

Explore the intriguing world of film production and find out about the complexities of development, distribution and finance.

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Find out how movies are funded, made and marketed

Making a film is a creative exploit, but just like any other business, the aim is also to make money.

This online course will show you how. It has been created with Pinewood Studios – the leading provider of studio services to the global screen-based industries.

Using the value chain concept and independent film case studies, it provides a practical, in-depth exploration of key business decisions.

It asks: why do films fail? Why are intellectual property and copyright important? Why do films get public funding? And what is the relationship between marketing, box office returns and film success?

This course is aimed at those who already have a basic understanding of film production.

Demonstrate and understand the contribution of film to the economy and how this business model is changing in the digital era.,Apply and understand the processes in selecting and selling a film idea within the changing concept of ownership in a digital world. ,Apply and understanding the impact emerging versus traditional platforms has on the distribution and marketing of film.,Demonstrate and understanding how films are financed and the opportunities emerging investment platforms has on film finance. ,Assess and understand the function and components of film making.,Identify and understanding the impact of future trends and change on the film industry and its stakeholders.
This course is aimed at those who already have a basic understanding of film production.