Understanding Fashion: From Business to Culture

Academy
Futurelearn
Kurzbeschreibung
Explore the two inseparable aspects of fashion: commerce and culture.
Kursarten
E-Learning

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Kursinhalt

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For almost 150 years, fashion has been a deep cultural mechanism, that has transformed almost every part of Western culture. Join the course to get acquainted to the inseparable commercial and cultural sides of fashion.

Whether you are a marketing student, a young or experienced professional willing to refresh or enlarge your knowledge in fashion, this course will offer you a dual approach to fashion, both as a cultural phenomenon and as a creative industry.

The aim of this class is to introduce students to the inseparable commercial and cultural sides of fashion. It is intended for:

  • Marketing students or young professionals who want to specialise in fashion.

  • Experienced fashion professionals who want to refresh or enlarge their knowledge of the field.

  • Present or future fashion entrepreneurs who need a comprehensive view on the industry’s key success factors.

This course is supported by DEFI.

Kursziele
Develop transdisciplinary knowledge and expertise aimed at understanding the logics of the contemporary fashion field,Identify the creative models of the different fashion houses and their conception of time,Explore the trends diffusion models,Interpret a fashion silhouette,Explain the construction of consumer behaviour
Anforderungen
The aim of this class is to introduce students to the inseparable commercial and cultural sides of fashion. It is intended for: - Marketing students or young professionals who want to specialise in fashion. - Experienced fashion professionals who want to refresh or enlarge their knowledge of the field. - Present or future fashion entrepreneurs who need a comprehensive view on the industry’s key success factors. This course is supported by DEFI.
Kurssprache
Englisch